Mobile firms wooing kids with games

Posted on | November 22, 2004 |

Thus, you have the ‘Whiz Kid’, which sharpens kid’s skills in mathematics, wildlife, current affairs, ‘Word Wizard’ to boost vocabulary, ‘Fact Monster’, a treasure trove of information, and ‘Games Garage’, all available on a single mobile, he says.

“The trend worldwide is to woo specific target groups, say women, children, elderly and come out with applications meant for them. The same is happening here,” says T V Ramachandran, director general, Cellular Operators Association of India

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