GSM ARPU below 400

Posted on | February 11, 2005 |

The national average revenue per user (ARPU) for GSM operators has fallen below the Rs 400 mark to Rs 396.41 during Oct-Dec 2004, down 1.42 per cent from the previous quarter.

Hutch (Rs 484.08) and Bharti (Rs 433.35) are the only private GSM service providers having above average ARPUs.

Despite the decline in the APRU, cellular companies are happy that the rates are stabilising. “Over the last year, the decline has been marginal. Prior to this, the ARPU was dropping relentlessly at over four per cent every quarter…

According to Deepak Kapoor, executive directive and leader, telecom practice, PricewaterhouseCoopers, telecom operators were unlikely to be concerned about their ARPU, as the decline was due to the falling tariffs.

“Another round of tuning will lead to stabilisation in the tariffs - it is then that that average revenue would be important as a good measure, as cost of addition of a subscriber to the network becomes negligible,

Category: News

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