Scorpio’s Turbanator
Posted on | February 26, 2005 |
Business Standard reports that auto-maker Mahindra and Mahindra is launching a racing game on mobiles based on its SUV Scorpio model.
Bollywood uses mobile games as a form of merchandise around films and there have been various cases of leveraging mobiles, especially SMS, for marketing. But M&M is probably the first company in its category to use mobile games for branding in India.
Essentially, the effort is to connect with high-end mobile users who are either currently own or are potential customers of Scorpio. Adds Bhagwat “We see the Scorpio owner or potential customer as a fun loving person who has arrived in life.
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VeerChand Bothra
Entrepreneur, Mobile Marketer, Social Media enthusiast, Mobile Monday Mumbai founder
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May 4th, 2005 @ 8:05 pm
Congratz “Scorpio’s Turbonator” on bagging the Gold award at the 38th Abby Awards 2005 held in Mumbai