Rajasthan Patrika introduces SMS services
Category: SMS | 1 Comment | Posted on April 19, 2005
Rajasthan Patrika is a leading newspaper of Rajashtan. It has launched SMS services on the 6969 shortcode.
One can understand TV channels launching shortcode SMS services to add the interactive element to shows and profiting from it. But what is the synergy for a newspaper in being just another provider of ringtones, wallpapers, games etc. I guess its a simple equation, where the newspaper wants to leverage its reach (and free ad space) to milk additional moolah from its subscribers.
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VeerChand Bothra
Entrepreneur, Mobile Marketer, Social Media enthusiast, Mobile Monday Mumbai founder
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April 21st, 2005 @ 12:04 pm
It absolutely makes sense to leaverage the reach and also to bank upon the CONTENT and resources that a this very reputed Company can do