Visual Radio

Posted on | June 24, 2005 |

Story on Visual Radio entering India. Had seen a demo of Visual Radio at CommunicAsia and came back impressed with it. I think it has the potential to be an alternative distribution channel and business model to iTunes. Availability of compatible handsets could be a limiting factor though.

“VRT handles the metadata related to the radio program and it has tools to build the interactive elements, like quiz shows, for the program.

VRT communicates with the radio station’s content management system, to receive the radio station’s playlist and synchronization information for mobiles. The playlist is used as a skeleton for the Visual Radio content. Once the playlist is available, a journalist or an editor can either automatically or manually generate the Visual Radio content,

Category: VAS

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