Research makes the game better

Category: Interviews | No Comments | Posted on July 29, 2005

Interview with Salil Bhargava, chief marketing officer of Reliance Infocomm funded mobile game maker Paradox Studios, who leads all international business development, strategy and marketing initiatives of the company. Nothing much in the interview except a few tidbits.

Paradox is aggregating and distributing content to carriers in association with international partners like Global Wireless Entertainment for the Indian market. Internationally, Paradox has acquired licenses in association with 2ThumbZ Entertainment to develop and market games based on Jean Claude Van Damme and BMX Stunt Teams…

Paradox’s games can be accessed and played on Hutch, Reliance and Tata networks in India and overseas. Its games has clocked up to 7.5 lakhs downloads a day – the most number of downloads in the country – on the Reliance India Mobile network.

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