IIM students gaze into India’s mobile future

Posted on | August 23, 2005 |

Few ideas from students participating in ‘Vertical Limits‘, a day-long discussion on the future of telecom industry in the country.

The students also pointed out that the penetration of telephones in the urban sector was 15 times higher than rural and urged companies to turn their attention to this ‘vast untapped market’.

“As of now, around 27 persons in hundred have access to phones in cities and towns whereas in the villages the figure is between 1.5 to 2%. The future growth is definitely going to come from such places, as is shown by the current growth figure of 2% for metros like Delhi and Mumbai and 6% for smaller towns,” Sudeep added.

Nothing beats this idea on gaining a captive audience for the adveritser:

“The biggest problem for a mobile-service provider these days must be that of missed calls,” went on Sudeep Mehrotra. “And the best way to make money from this is to first show an add before the person is able to see who made the missed call”.

Comments