OMS bags Spice Mobile Phones deal

Category: News | No Comments | Posted on September 8, 2005

The BK Modi Group has awarded its media planning and buying to Optimum Media Solutions for the launch of Spice Mobile Phones across the country. The account is pegged between Rs 120 – 150 million range.

Speaking on the size of the current mobile handset market in India, which has been pegged at between Rs 2 – 2.5 billion, she said that Spice Mobile will be competing with the Nokias, Samsungs and LGs of the world. After launching in North India, the company has set its eyes on the East and will be beginning operations there this month…

Spice Mobile will be targeting males aged 20 – 40 years in the SEC B, C and D and also the R1 and R2 segments. The focus will be more on the SEC C and D segments. The company at present has three phone models priced at Rs 2499, Rs 3999 and Rs 5799. Gaba says that more models will be launched very soon.

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