Sirf Baat Mat Karo

Category: Phones | 1 Comment | Posted on October 18, 2005

I was impressed with new Nokia 6600 TV advertisement. It came after the Ajay-Kajol ad for Tata Tele, which positioned the utility of the phone as just talking. The Nokia ad not only makes that position look old style but also breaks it by demonstrating the multimedia capabilities of the smartphone. It is necessary to have seen both the ads in order to appreciate the Nokia ad.

Tuhina Anand writes about the ad in agencyfaqs!

Shefali Chhachhi, head, marketing, multimedia business group, Nokia, says, “The strategy behind this campaign was to sell the idea of an aspirational, high-end mobile phone to the masses.

Comments

One Response to “Sirf Baat Mat Karo”

1. Rajan
   October 20th, 2005 @ 7:10 am

   On this one I have a different viewpoint.
   http://rajan.wordpress.com/2005/09/23/nokia-6600-ad-sucks/

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