KBC 2 gets record 10 cr Calls and SMS

Category: SMS | 1 Comment | Posted on October 30, 2005

Kaun Banega Crorepati 2 has managed to garner a total of 10 crore calls and SMSes in 65 episodes, through partner telcos BSNL and Airtel. KBC2 has beaten its own record of 9 crore calls in 309 episodes in 2000.

Of the total 10 crore figure, SMSes accounted for 15 per cent. BSNL contributed about 7.5 crore calls, while Airtel the remaining 2.5 crore. Industry sources also said Airtel has so far received Rs 15-17 crore via SMS revenue.

The numbers recorded, accounted and audited by KPMG, the process auditors reveal that KBC received a peak of 24 lakh calls in one day. Of the calls, 29 per cent came from the north, 39 per cent from the west, 20 per cent from the east and 12 per cent from the South.

A caller was charged Rs 2.40 if he called on the BSNL line and Rs 6 if he used the Airtel SMS or voice-enabled service.

According to industry estimates, Airtel closed an all-episode deal with Star for Rs 22 crore, of which Rs 7 crore was for Airtel being the exclusive telephony partner. There was also a minimum guarantee inked, which stated that a revenue sharing of 50:50 would take place after the SMS and voice call revenue for Airtel crosses Rs 18-20 crore.

Also Read: Is KBC2 lucky key for mobile cos?

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