The S curve

The Indian mobile subscriber base continues to grow and reached about 64.4 million in September from about 42.4 million a year ago. The compounded annual growth rate of mobile subscriber base has been 89.5% over the past five years. However, will the current growth rate continue and if so is the target we have set [...]

Quasi-merger proposal for BSNL, MTNL

The Department of Telecommunications is exploring the option of a quasi-merger of BSNL and MTNL.
Modelled on the famous Baby Bells formula, adopted by the US government in the case of AT&T, the plan involves forming four regional wireline access companies - one in each region.
The four regional wireline access companies would be BSNL [...]

Telcos lead in ad spend

Mobile brands rose to the top in September in TV advertising, displacing the traditional hegemony of the personal products FMCG brands.
Tata Indicom continued its advertising drive in September for the second month in a row with a budget of nearly Rs 5 crore. This carried it to No 1 position on the list of top [...]