New Colours of Hutch

Posted on | November 4, 2005 |

Hutchinson has taken a strategic decision to redesign the Hutch brand, in the run-up to the Hutch-Essar IPO. Hutchison Essar will unveil Hutch with its new look across 13 circles by late-November.

“It’s imperative that Hutchison Essar evolves a single and unique brand identity in India, instead of its twin-brand image. The entry of the world’s biggest GSM player into India is likely to expedite unveiling of the new look of Hutch and put the company’s brand unification plans on fast track,

Category: General

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