Motorola-Bharti tie-up to boost sales

Posted on | November 14, 2005 |

Motorola announced a strategic tie-up with Bharti Teletech to boost the sales of its phones in India. The company says it wants to break the Indian consumer’s “mindset” for Nokia phones.

Alan Burnes, Motorola vice president for high growth markets, while unveiling the tie-up with Bharti Teletech, also shied away from stating the market share the company hoped to achieve in the next few years.

As Bharti goes after the lower socio-economic segment, Motorola can provide the mass-market handsets like C113a. It has stylish models like the Razr and Pebl in the higher-end segment.

Bharti Teletech is India’s largest manufacturer of fixed line phones and the tie-up will open its 200 distributors and 12,000 retail outlets countrywide to Motorola, which currently has 6,000 outlets of its own. Bharti hopes to expand its network to 300 distributors and 15,000 retailers by March 2006.

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