Cellcast sets shop in India

Posted on | November 29, 2005 |

UK based interactive digital broadcaster Cellcast has set up its Indian subsidiary, Cellcast Interactive India, headed by Pankaj Thakar.

The newly established subsidiary will help Cellcast address the rising demand for interactive entertainment in India. The company’s programmes and technology platform will enable broadcast partners to capture new revenue streams that are independent of subscription income and advertising, and build new audiences among the highly sought-after youth demographic.

In March this year, Cellcast launched a 24 hour interactive channel called Play TV on the Zee Network in partnership with the Essel Group. Since Play TV’s launch, premium rate SMS traffic is said to have doubled month on month.

“Cellcast is one of the few companies with an end-to-end interactive television solution, combining state of the art technology with compelling programming within a proven business model. With experience drawn from several continents, our expertise, programme portfolio, applications and technology platform deliver a distinct advantage to our broadcast and telecom partners in this rapidly expanding sector,” he added.

Source: IndianTelevision.com

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