Movie games are new moneyspinner

Posted on | November 29, 2005 |

Article in Mumbai tabloid Mid-Day on mobile games based on Hindi films. Over the past two years more than 50 films have been converted into mobile games. Filmmakers have begun to realise that mobile games not only provide an additional publicity medium but can also be used to bring in extra revenue.

On average, a movie game sells 7,000 to 10,000 copies with more popular movies like Hum Aapke Hain Kaun even going up to 25,000 downloads. In fact the Sholay game, which kicked off the Bollywood-mobile gaming frenzy has over 50,000 downloads so far.

Rajat Barjatya whose legendary Hum Aapke Hain Kaun and Maine Pyar Kiya have been converted into Bollywood games by Mauj adds, “Gaming is a different form of income. In fact the entire telecom industry has become a significant revenue source…

He adds, “For us it also serves as a brand extension. A game is more interactive than most other channels. Our movies are social stories; they aren’t action-packed films so our games are relatively elementary.

Rajiv Hiranandani from Mobile2Win, who made the popular Sholay game along with over 15 other popular Bollywood titles

Comments