Clarification: Amar Chitra Katha on Mobiles

The concerned agency for Coruscant Tec has written in to clarify the contents of this story which I had blogged on MobilePundit. Coruscant has not entered into any agreement with India Book House or Amar Chitra Katha. We wish to make clear that the agreement is between Coruscant Tec, Mr Anant Pai (in his personal [...]

The next P of marketing

Welcome to the latest P of marketing: the mobile phone! With the handset being all-pervasive in the lives of consumers, it has become the most personal medium for communication for marketers today. The ubiquitous mobile means serious business in the marketplace! According to a research commisioned by Enpocket, which offers integrated mobile entertainment and marketing [...]

Airtel ads

Blogger Jayesh’s Boolet points on various Airtel ads: I have always admired Airtel’s advertising campaigns. Their idea of creating a signature ringtone with A R Rehman was brilliant; and they still continue to use that tone. In a masterstroke they elevated the brand without having to talk of talk time , rates etc. Then came [...]

Tagit image recognition on Nokia camphones

Tagit mobile image recognition technology consists of a system of visual tags with digitized codes which can be attached to any physical space, advertised product or media channel, enabling anyone with a camera-phone to make an immediate connection for “pulling

Mobile Barcode Services Unveiled by ValueFirst

ValueFirst‘s barcode service provides companies the ability to send encoded seven digit numbers in a barcode picture message, readable by standard barcode readers. Along with the barcode a 120 character text message can be sent giving description of the offer in the barcode. Mr. Vijay Shukla, Country Head, ValueFirst messaging, said, “the service is likely [...]

Dictionary on Mobiles

Cambridge University Press (CUP) has announced that it is planning to introduce a dictionary on mobile phones in India. They are planning to tie-up with a operator to provide the dictionary. CUP had tied up with a Chinese telecom company last year to provide Cambridge Learners Dictionary in China. Speaking after opening the CUP’s centre [...]

Vodafone eyes 49% in Bharti Enterprises

Vodafone has made its intentions clear that it is looking to increase its stake in Bharti. The Vodafone group has recieved government approval for its proposal to acquire up to 49% stake in Bharti Enterprises Ltd. The approval is an enabling permission to help Vodafone avoid going back to the government repeatedly. When contacted, senior [...]

Nokia wins Rs 635 cr BSNL deal

Nokia has bagged a Rs 635 crore ($141 million) network expansion deal from BSNL, to increase the PSU’s network coverage in J&K, Haryana, Uttaranchal, UP, HP and Rajasthan. This expansion is an extension of a $284 million GSM/EDGE and GPRS contract signed by Nokia and BSNL in 2004. Nokia will provide equipment for GSM/EDGE and [...]

Money Back from Airtel

Complying with a directive from telecom regulator TRAI, AirTel has refunded Rs 32.73 crore it levied from subscribers for migrating to revised tariff plans. The operator had collected a one-time migration fee ranging from Rs 50-200 totalling Rs 35.49 crore from existing subscribers for switching to revised plans with lower charges. Charging such a fee [...]

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