m-commerce in India

Posted on | December 28, 2005 |

ET story on potential of m-commerce in India.

Reliance Infocomm and Bharti Tele-Ventures are the early movers in the market, which offer m-commerce services such as bill payment and ticket purchases. Reliance’s mobile payment facility offers services such as paying monthly bills, book railway and airline tickets and book movie tickets.

Airtel, ICICI Bank and VISA have tied up to introduce mChq so that Airtel customers and ICICI Bank Visa cardholders can clear their purchases through their mobile phones. Airtel also provides a facility through which a prepaid customer can recharge his prepaid card electronically to any denomination. Out of their pre-paid users, 70% of total, about 60% recharge through the electronic process.

“While CDMA networks are more suited for m-commerce type of transactions compared to GSM operators, in India, it is the GSM subscribers who have a higher usage of the various mobile phone services compared to the CDMA subscribers who largely belong to the lower ARPU spending category,

Category: Payments

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