Mauj launches games in Indian language

Posted on | December 29, 2005 |

As part of its “Indianization” initiative, Mauj Telecom has launched mobile games in Hindi and 7 regional languages including Marathi, Gujarati, Bengali, Tamil, Malayalam, Telugu and Urdu.

The 3 games developed by Mauj - “Mastibhari Udaan,” “Saahas Ka Yudh,” and “Jaanbaaz” are aimed at making mobile game play easier for mobile users in B and C towns.

B and C towns are found to drive a large portion of the growth in value-added services for the mobile industry. In such towns, mobile entertainment cost is almost considered as mainstream entertainment, because of the lack of an alternative.

Speaking about the initiative, Arun Gupta, chief operating officer, Mauj Telecom, said, “Only 3 to 5 percent of the Indian population is conversant in English, but all mobile gaming currently is still only in this language. By offering our games in eight different languages, we have now taken a giant leap to connect to the real India.”

For Mauj the key criterion in developing the games has been ease-of-use while playing, right from the introductory menu - through the help section - to the technical detailing. Approximately, Mauj employed 30 translators and 20 technicians towards this goal.

Mauj is pushing the envelope in mobile content by trying out new things like Videotones and now Indian language support for mobile games. I think the mobile content companies ought to look beyond ringtones and games in order to be really innovative.

Comments