Addicted to mobile

Experience proves that anybody who has a mobile phone, will sooner or later, start using it for making outgoing calls. This is what mobile operators are counting on as they fall over each other to offer products with

Mobile Ads

According to AdEx findings, the total advertisement spend by mobile phone companies in the current fiscal (Q1, Q2, Q3) stands at Rs 127 crore.
“The customer today is very discerning and aware. It is the product-benefits rather than the price-benefits that appeal to him. Therefore, we see that advertisements are more focussed on features than pricing,