Motorola building Team India

Posted on | January 5, 2006 |

Motorola India is entering the new year with a whole new team of top management. The company had recently roped in ex-Tata group veteran Firdose Vandrevala as its new chairman, Lloyd Mathias as its marketing director and a new head of marketing communication, Jatin Ahluwalia. The company is now learnt to be looking for a managing director for mobile devices.

While the new man will be part of the global divisional reporting structure technically, he will be under the newly-appointed chairman. A company source said Motorola has appointed a global search agency with the mandate to look for the executive.

The change in top deck of `Team India’ comes in the wake of a new-found focus on India for Motorola. This follows the India visit of global chief Ed Zander, who disclosed the blueprint of a multi-pronged strategy to pull up its Indian operations, which has been languishing under single-digit market share, despite being present in the market for a long time.

While the strategy for the Indian subsidiary is already under the supervision of Motorola’s emerging marketing expert Allen Burnes, the new team is expected to bring a fresh approach in implementation of the plans. The company has charted an aggressive plan to capture a bigger pie of the mobile handset market in the country with a revamped product strategy to tap both the top end and entry level markets.

Related:
- Made in India Motorola
- Interview with Allen Burnes of Motorola

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