MTNL eyes 15% revenue from VAS

MTNL expects to double its revenue from value added services to 15% of its total revenue in 2006-07.

“We currently get six per cent of our revenue from value added services and are adding more such services to get up to 15 per cent in the next fiscal,” said MTNL ED A K Arora.

MTNL’s value added services include SMS, Interactive Voice Response System, General Packet Radio Services and Caller Ring Back Tones.

Recently MTNL launched ‘Maps and Directions’ service offering location search, maps and directions to MTNL’s GPRS users. The service has a nation-wide coverage, connecting more than 160 cities and six metros extensively. Maps and Direction service has been offered in association with MapMyIndia.

1 Comment »

  1. MapmyIndia v-2007 is just like Google Maps/Yahoo Maps. In fact, even better, MapmyIndia is focused on India. Visit www.mapmyindia.com today.

    If you want to see your house on a map (the street actually), visit MapmyIndia (http://www.mapmyindia.com)

    This is an Indian company’s initiative at creating an internet map site that will come up and do as much as Google and Mapquest has done. We’re also adding an Indian twist to the things we do. Check out this concept called ‘eLocation’ MapmyIndia has introduced.

    eLocation allows you to get maps and directions to a peron’s place, and the cool thing is that it gives you the directions in the words of that person (take a left after you see a panwallah, go inside that gate…u know, how people explani directions in India).

    Search for this sample elocation and you’ll see what I mean. The id is: mapmyindia

    Looking forward to your comments on the blog or through mail (my email address is: shashi@mapmyindia.com)

    Thanks and hope you can enjoy India in much much more detail =)
    Shashi Prakash (on behalf of the MapmyIndia team)

    Comment by Shashi Prakash — 18/10/2006/ @ 10:27 am

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Veerchand Bothra

Mobile Marketer, Social Media enthusiast, Mobile Monday Mumbai founder, Creator of BlogStreet.com, Jhalak.mytoday.com

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