IMS for higher ARPU
Posted on | January 23, 2006 |
The IP Multimedia Subsystem (IMS) architecture presents a huge opportunity for telecom service providers, infrastructure vendors, handheld device suppliers and subscribers. Financial Express reports on the potential of the technology, since its very early days for it in India.
The IMS architecture sits at the core and the access level of a telephone network.
At the core level it is possible for telecom service providers to offer voice, data, SMS and multimedia services from a single IMS core. The multimedia subsystem network can be extended, customised and re-branded as per the service provider’s requirements to create unique differentiated service offerings.
The IMS network will be accessed by a handset which is compatible with the architecture. It can run on top of 2.5G, EDGE, 3G, Wi-Fi and Bluetooth wireless networks, and is compatible with GSM, CDMA or any other SmartPhone or PDA. Companies such as Alcatel, NEC and Lucent are helping service providers deploy IMS at the core.
Openera Technologies, which has a R&D center in Bangalore, provides a Mobile IMS client across a range of mobile handsets and operating systems such as Symbian, Linux, Windows Mobile, BREW, Palm and Nucleus.
Says Jawad Ayaz, Chief Technology Officer of Openera, “Trials are being carried out around the world, and we expect that IMS-based services will soon be launched by telephone service providers across geographies.
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