Job hunting goes mobile

Category: VAS | No Comments | Posted on January 26, 2006

The next time you get a job offer on SMS, don’t be surprised. Naukri.com is launching its mobile version in February across all telecom networks in India. Job seekers will be able to search for jobs on the mobile phone and recruiters can contact relevant candidates through SMS.

Kumar Apurva, AVP & National Head (Mobility, New Media and Ad Sales)

“With the new offerings on mobile, naukri.com will reach millions of people who don’t have access to Internet but have a mobile phone. Mobile penetration in India is much higher than Internet. What’s more exciting is that the mobile phone is always on and with the customer all the time. The database of resume and listings is set to explode with these value-added services,” says Apurva.

Naukri.com’s mobile services include:

• Free alerts from Naukri.com’s registered database
• Zapper service, through which your resume will be send to a database of 15,000 firms at a fee of Rs 100, which will be charged in the mobile bill.
• Job seekers, who want a personalised feedback on their phones, can dial a premium number at a rate of Rs 6 per minute and talk live to a naukri.com centre, where the needs of a job seeker will be taken care of.
• The consumer can register on the phone, ask for relevant job matches, and even apply on phone.
• Naukri.com will also offer a chat platform of like-minded communities (open chat platform) where you can discuss various issues.

Naukri is the leading jobs portal in India. It would interesting to track how does one of India’s few online success stories migrate to the mobile world. Will it innovate to build a useful and profitable service which touches millions of Indians, moving beyond SMS by fully leveraging the reach and capabilities of the connected multimedia mobile device. Though the article doesn’t talk about its WAP portal, I believe it is killer apps like these which can help drive adoption of mobile data services in India.

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