SMS as the new real time TRP tool

Posted on | January 30, 2006 |

Exchange4Media article talks about media companies tracking viewership for their shows before the TRP data comes out by using SMS response as a metric.

ActiveMedia Technology is a provider of such mobile services to channels like Aaj Tak, Headlines Today, MTV India, Ten Sports, Janmat, Jaya TV, Total TV, Doordarshan, CNBC-TV18, Sony Television, Discovery Channel and Sab TV.

These channels have seen an amazing correlation between real time SMS response levels and TRP data published days later. In fact, they can now even predict with surprising accuracy their own TRPs as soon as a programme is aired. No need to wait for published data to tell you if you have a hit or flop in your hands.

ActiveMedia Technology, Co-founder and Executive Director, Raj Singh

“Some of the must have features of a good TRP tool include a large installed base (sample size to be accurate), representative distribution (match media distribution), record

Category: SMS

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