BSNL to leverage PCOs as retail outlets

Posted on | March 25, 2006 |

BSNL has discovered the potential of its ubiquitous PCOs for branding and retailing. The company has decided to convert its PCOs and STD/ISD booths into branded outlets. There are over a million BSNL PCOs which contribute around 20 to 25% of its revenues.

A few months ago, the company allowed the sale of recharge coupons and Sancharnet cards (pre-paid internet access cards) through STD/PCO operators at 3% commission. PCO owners can book and instal broadband connections for BSNL.

They are paid a commission of Rs 100 for booking and Rs 100 for installation.”The model will be expanded to include the sale of SIM cards, landline bookings and bill collections. The outlets will have BSNL boardings and logos.However, the commission rate is likely to remain 3% even after the branding exercise,

Category: General

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