Reliance trialing BlackBerry

Financial Express reports that Reliance is testing the BlackBerry push-email service for use on its networks.

The two-year exclusivity agreement Research In Motion had with Bharti Televentures for BlackBerry comes to an end on March 31, 2006. In most countries, BlackBerry is available on more than one network.

Worldwide, BlackBerry has partnerships with 150 carriers in 60 plus countries. In the Asia-Pacific region it has partnerships with 21 carriers in 11 countries.

Reliance Infocomm is learnt to be evaluating other providers capable of offering similar services, including Korean ones. This is could well be a smart negotiation ploy by Reliance Infocomm as it talks to the push-email leader BlackBerry.

BlackBerry has met with mixed success in India. It has managed to capture mindshare in its segment and is seen as a premium, aspirational brand. Even technology laggards can be seen using BlackBerry for transacting emails. But because of the high cost of the service its uptake has been limited.

Related: Hutch challenges Airtel on mobile mail

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