Ringbacktones catches marketers attention

Category: VAS | No Comments | Posted on April 17, 2006

This had to catch on. It was a no-brainer. In a time where companies are scrambling to grab every second of your attention and never wanting to miss a branding opportunity – why would they loose a captive audience of callers. ET reports that companies are using their catchiest jingles and ad punchlines as caller ringback tones for their executives.

Call any Ford India executive on his mobile phone and you’ll be greeted with the company’s

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