Mobile music industry worth Rs 720 cr

Category: VAS | 1 Comment | Posted on April 19, 2006

The mobile music industry is set to overtake legal conventional music industry by the end of this financial year, according to the Cellular Operators Association of India.

The size of the conventional music industry is around Rs 700 crore, according to a recent report by FICCI and PWC. By the end of this financial year, the mobile music industry is forecasting that it will be worth around Rs 720 crore.

Mobile music, comprising of ringtones, caller ringback tones and music clippings, is registering a growth of 40-50%.

India’s largest operator Airtel has a subscriber base of 20m, out of which six million use mobile music services. During the last financial year, the company registered about 50m downloads.

Airtel recently launched Easy Music services, in which its subscribers can visit the 100,000 Easy Music outlets and choose their favourite music from catalogue. The company has 18,000 songs in 20 languages.

What is the current size of Indian VAS market at end of the fiscal, considering mobile music alone accounts for 720 crores. Previous estimates put the total size of the industry around 500 crores.

Source: ET

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