Mobile Pundit

Living through the Indian mobile revolution

LoC: Love of Cellphones

ET reports that operators are keen to spread their presence in Jammu and Kashmir due to strong demand for cellphones there. The demand is driven not only by local residents, but also by defence personnel posted in the tough terrain.
There are three operators in the state - BSNL, Airtel and Aircel. Hutch is keen [...]

Indian Maradona goes Mobile

Sometime back I had blogged about Paradox Studios’ strategy of developing games around wellknown brands and personalities.
After developing games starring Hollywood actor Van Damme, Paradox has signed up with the legendary football star Baichung Bhutia to create Mobile game titles based on the popular Indian football icon. The games will be a mix of [...]

Moblogging and M-Blog

Priya Saini writes in Economic Times on moblogging.
What’s more, moblogging complements traditional blogging perfectly. Traditionally blogging, done from a PC, is mostly text-based and requires more time to create. It is usually used for publishing thoughts and opinions, while moblogging is much more spontaneous and usually visual-based.
The article quotes me:
Says Veerchand Bothra, of Blogstreet.com, India’s [...]

Reliance Data-comm

Reliance Infocomm has always touted its CDMA network’s data advantage over GSM operator’s GPRS offering. There is no doubt that Reliance’s CDMA2000 1x network is better suited for carrying data traffic than most GPRS capable networks of GSM operators in India.
But here is the irony - Reliance has the right data technology but wrong customer [...]

OnMobile to raise $100m

ET reports that Bangalore-based Mobile VAS company OnMobile is looking to raise a second round funding of $100 million. CEO & founder, Arvind Rao confirmed that company is in the process of raising money but did not reveal details.
The estimated value of the company is $270 million. OnMobile is believed to have an annual revenue [...]

Visit to Airtel’s Easy Music shop

Visited a Airtel Easy Music shop today. The process is simple and exactly the same as advertised.

Choose your favourite song from the music catalogue available with the retailer.
Tell the retailer your choice.
Retailer will just press a few keys on his phone and download a song (Hello Tunes or Ringtone) to your mobile phone. In the [...]

Mobile music industry worth Rs 720 cr

The mobile music industry is set to overtake legal conventional music industry by the end of this financial year, according to the Cellular Operators Association of India.
The size of the conventional music industry is around Rs 700 crore, according to a recent report by FICCI and PWC. By the end of this financial year, the [...]

Mobile retail chain launched in Bangalore

MobileNXT, India’s first retail chain specialising in mobile products and services will be launched in Gurgaon within a week, reports DNA.
The concept stores will offer a complete range of handsets from top five brands, 100 accessories, after sales services, value added services, data transfer facilities and an exchange programme. They will also have kiosks from [...]

Ringbacktones catches marketers attention

This had to catch on. It was a no-brainer. In a time where companies are scrambling to grab every second of your attention and never wanting to miss a branding opportunity - why would they loose a captive audience of callers. ET reports that companies are using their catchiest jingles and ad punchlines as caller [...]

Churn high in new mobile users?

ET does a speculative story quoting unnamed industry sources that the churn rate in the new user additions may be as high as 20-30%. It then goes on to quote other unnamed industry sources putting the rate as low as 3-4%.
Thankfully, this kind of a story does not mean anything. Otherwise, a defaulters rate of [...]

« go back — keep looking »

  • VeerChand Bothra

    Entrepreneur, Mobile Marketer, Social Media enthusiast, Mobile Monday Mumbai founder

    email me



    Subscribe with Bloglines

    RSS feed of MobilePundit.com RSS feed

  • Categories

  • Recent Comments

  • Calendar

    April 2006
    M T W T F S S
    « Mar   May »
     12
    3456789
    10111213141516
    17181920212223
    24252627282930

  • Archives

  • Microblog