Haier’s India plans

Posted on | June 1, 2006 |

Chinese home appliances and handset maker Haier is aiming for a sales of 5 million handsets and revenues of $300 million from the sale of mobile handsets in India over the next 18-24 months and then consider setting up a plant.

Other Chinese handset makers like Bird and TCL haven’t been able to make their mark in India. But Haier is concentrating on the CDMA segment to begin with. It has tied up with Tata Teleservices for its launch of CDMA handsets and introduced a new range of both CDMA and GSM mobile phones in a price range of Rs 2,000 to Rs 20,000.

India will add about 55 million handsets in 2006, up 71% from last year.

Source: ET

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