Third Party Billing will soon come into mobile content business

Posted on | June 10, 2006 |

Sahad of ContentSutra has done an interview with Rajiv Hiranandani of mobile content provider Mobile2Win.

The company is from Alok Kejriwal’s Contests2Win stable. It was set up in September 2003 and employs 90 people currently.

He makes some interesting points. Overall a good interview to read.

We are not a media company. A B2C model requires hundreds of crores of investment. We are a mobile content aggregator, enabler of wireless solutions to media companies and wireless content to telecom service providers…

To enter B2C, we have to move into an inflection point. That is some 35-40 million GPRS connections. But we have only 10-15 million GPRS connections now. So our model currently is B2B…

It’s all a distribution game. If you have good content plus last-mile access, then you are a winner.

And some predictions.

Off portal is going to be the next big thing. It will be basically driven by media companies…

There will be third party billing in the next seven to eight months. Reliance and Hutch would also be introducing the third party billing…

Operator will just provide the pipe and there will be a situation where they get around 3-4 per cent of the revenues.

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