Mobile VAS market may touch Rs 4,000 cr by 2007

Category: VAS | No Comments | Posted on June 14, 2006

BSNL is the second largest operator and it is putting of VAS infrastructure in its various circles. This will open up a new market for the providers and is expected to substantially increase the total VAS market size.

But without going in to the reasoning of the market size projection of Rs 4000 crores in the article, let us look at the list of new mobile value added services being launched by various players in the industry.

Cellebrum

• Excuse Me Please – Trigger a call to self
• Online Comedy – IVR based jokes
• Select Caller List – Define a caller list or black-list (numbers can be barred). You can also play a message of your choice to the caller.
• Background music – Music is played after the call is connected.
• Voice chat – Chat with people without disclosing your identity.

Mauj

• HeresyComposer – Create your own mobile greeting cards with the photos you clicked
• PhotoArtPhotoArt -Paint a picture of someone you love or a place that you have been to
• RingtoneStudioRingtoneStudio – Become a DJ and remix your existing ringtones to be unique
• CameraFXCameraFX – Put a “heart
  

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