Fame multiplexes launches mobile ticketing

Posted on | June 18, 2006 |

Fame Multiplexes has launched ‘M-ticket’ service in Mumbai, Pune and Kolkata that allows booking of movie tickets of any Fame Multiplexes by a voice-recognition service (IVRS) and payment through credit card.

This service has been powered by OnMobile and is available for Hutch, Airtel and Idea subscribers in the above mentioned cities.

What is noteworthy in the announcement is the payment facility through credit cards. This will be one of the first few cases of not billing VAS through the operator.

Fame currently has a service called “SMS a Ticket” in which, subscribers of Hutch can send a SMS to 7007 and receive a call back from Fame for booking tickets. Which is kind of pointless. If the whole transaction cannot be completed through SMS, than what is the benefit of initiating it through SMS. Incidentally, I did not even receive a call back from Fame after I tried the service once.

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