BSNL, Airtel, Nokia win Consumer Award

Posted on | July 27, 2006 |

The 2nd Awaaz Consumer Awards were announced on Tuesday. Awaaz is the Hindi business channel part of CNBC-TV18, India’s No. 1 business TV channel.

• BSNL was adjudged the most preferred landline
• Airtel was adjudged the most preferred cellular service provider
• Nokia was voted the most preferred handset provider

I was watching the channel yesterday when they were interviewing a Nokia person in this regard. He enumerated the reasons behind popularity of Nokia in India. Some of his points were:

• Nokia handsets are suited to Indian conditions like moisture and dust by their design
• They are sturdy (majboot) and not delicate
• Handsets have a long life
• They have higher resale value
• Their user interface is simple and intuitive
• Are affordable and available at low price points also

The research was done by AC Nielsen ORG MARG who took the opinion of 10,000 consumers of 39 product and service categories across 21 countrywide locations. Around 6,720 valid responses were taken into consideration to arrive at the scores.

Source: Agency FAQs

Comments