Airtel inks $100-mn deal with IBM

Posted on | August 4, 2006 |

Airtel has announced a 100-million dollar deal with software major IBM for developing, managing and operating its service delivery platform.

The implementation of the service delivery platform will enable Bharti Airtel to have an integrated environment that will incorporate all of Airtel’s content and applications services under one platform. Airtel’s customers can now get the benefit of a complete service experience through service personalization, single access point and single sign-on to its mobile, landline as well as broadband services across the country.

Airtel’s content providers will also benefit with the new service delivery platform.

They will be able to publish content once and distribute that content through multiple channels such as SMS, MMS, WAP, Web, etc. Bulk uploading of content, along with protection of digital content will also be possible now. In addition, the content providers will be able to test new devices and content services prior to launch. An added bonus is that the reconciliation and settlement process will also be automated.

The platform will cover Integrated Portal, Content Management, Digital Rights Management, Messaging Gateway, Transcoding systems, and Parlay gateway.

IBM is already managing the telecom network operations of Bharti-Airtel.

Source: Press Release

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