IMImobile bags Yahoo! deal

Posted on | August 8, 2006 |

VAS technology provider, IMImobile has bagged a contract for providing short code-based technology to Yahoo! in West Asia and Africa, enabling users to download mobile content.

According to Business Standard, the deal is slated to be one of the largest contract bagged by any Indian VAS technology provider in terms of size.

The services will be available in the Gulf countries such as UAE, Saudi Arabia, Oman, Qatar among other places, while it would be rolled out on a priority basis in the African continent in South Africa, Nigeria, Jordan and Egypt.

IMImobile is in talks with operators such as Etisalet, Saudi Telecom, Starcom and Call Tell among other 36 operators for rolling out of the services.

IMImobile already powers Yahoo! India, under which subscribers can send an SMS at 8243 and download ringtones, wallpapers, movie clips and games among others.

The company is also looking at setting up 10 regional voice portals in India by early 2007.

Earlier, IMImobile had tied up with MForma, a global publisher and distributor of mobile entertainment products, to offer licensed mobile games to subscribers in India.

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