Mobile 365 mobilizes Oxford Bookstore

Posted on | August 29, 2006 |

Oxford Bookstore has launched a SMS service for book lovers to check for new releases and bestsellers. The technology for this short-code based “pull” service is provided by Mobile 365.

Its basically an on-demand shortcode service where the user sends a SMS with a keyword to 6365 and gets back a reply with the asked-for info.

E.g. Sending “OBSNNF” to 6365 gets you the latest 3 business, new age and non-fiction books.

Rajiv Chowdhry, CEO, Apeejay Oxford Bookstores:

Our focus in initiating this mobile relationship is to understand and value consumer preference when it comes to reading and buying books. In future, we look forward to building a strong mobile community of booklovers through this non-intrusive, quick and well-focussed information distribution channel.

One keyword that is missing and which I would like as a user, is to send the ISBN number or book name and get back some details like the author, its Oxford sales rank (denoting its popularity) and the availability of that book at Oxford.

Comments