PVR plans pan-India rollout of m-tickets

Category: VAS | 1 Comment | Posted on August 30, 2006

India’s largest multiplex chain PVR Cinemas is planning a pan-India rollout of m-ticketing in September.

M-ticketing for movies has been tried out before. Fame Cinemas had announced a IVRS-based service powered by OnMobile where the payment could be made through credit cards. While ConvergeLabs had launched barcode-based m-ticketing for Deep Multiplex in Gujarat.

But the PVR announcement is significant not only because PVR Cinemas happens to be largest chain of multiplexes in India but also because of its plan to launch the service across its multiplexes. The m-tickets will be priced higher to charge a premium for the convenience.

Theatre owners are working with cellular operators to set up an ecosystem that will allow movie-buffs to search, select a movie, pay and enter the theatre – all with just the mobile in hand.

The article does not talk about the technology behind PVR’s m-ticketing.

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