Mobile2win to power Philippine Idol

Posted on | September 12, 2006 |

FremantleMedia, the owner of the Idols reality show, has chosen Mobile2win over other Asian competitors for powering the Philippine Idol.

Mobile2win will handle the entire connectivity with all operators, back-end infrastructure, voting, collation and vote management for the 14 weeks of the show.

Mobile2win had worked previously with FremantleMedia on Indian Idol, the Indian version of the Idols show. Indian Idol got more than 55 million votes via SMS between Nov ‘04 to Mar ‘05. At Rs 3 per SMS, that is Rs 16.5 crore (Rs 165 million).

Jon Penn, FremantleMedia’s VP, Licensing and Interactive, Asia Pacific said,

“We chose mobile2win as they have done a fantastic job over several years for the voting and interactivity on Indian Idol. Their approach is systematic and professional and we know they will do a great job for us in the Philippines, one of the most

Category: SMS

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