Mobile is the iPod of India
Posted on | September 18, 2006 |
My latest post on Technology Walla is about the proliferation of India-centric podcast content and services.
Any technology innovation generally starts with content and services in the technology category, moving outwards to entertainment, spreading to politics / current affairs and then becoming mainstream.
I think mobile will be the device of choice for podcasting in India.
If podcasting has to become mainstream in India, mobile has to be the dominant device of creation and consumption. There aren’t that many PCs, iPods or portable MP3 players in India. But there is a slew of mobiles with memory cards, GPRS and MP3 players.
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