Mobile Pundit

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Its the costs stupid: Reliance Comm

Posted on | September 25, 2006 |

Surajeet Das Gupta writes in Business Standard that Reliance Communications has cited cheaper equipment and handset prices as the key reason for shifting of its focus to GSM.

Raising concerns about Qualcomm’s policies (as it is a key reason for the high CDMA costs), the company, including Ambani, in its discussions with analysts has pointed out that the CDMA handset ecosystem has many challenges and the Qualcomm approach in no way helps them to bring down the affordability index for millions of customers.

Reliance recently made an application to the DoT for GSM spectrum across the country. In the seven circles in India where Reliance Communications currently operates GSM and CDMA, subscribers are equally divided between the two. The company has 2 million subscribers each in GSM and CDMA networks in these circles.

It has also hinted that of the incremental $900 million capital expenditure in wireless telecom services, which the company will make next year, a large chunk could go towards building GSM networks…

The challenges they face with Qualcomm include issues of royalty, chipsets and whether they can deliver value and low-cost solutions.

Reliance has also pointed out at that the spectrum situation is not as dismal as it seems and is limited only to the top 20 cities. And even here the government will be releasing a big chunk.

Comments

One Response to “Its the costs stupid: Reliance Comm”

  1. Ravi Kanth
    September 25th, 2006 @ 12:09 pm

    When Reliance started their operations they went in with CDMA because it was cheaper for them to enter the market with this technology.

    Cheaper in terms of

    License fee : as they went in with License of Basic Service Provider

    Lower Equipment Costs: Beacuse of the downturn in the telecom market they could get the equipment from leading vendors at very cheap price.

    Volumes were very high.

    The irony is now the same technology has become costlier and now they are trying to shift to GSM.

    Here i would like to appreciate Reliance whose timing by which they utilize policies in the country is beautiful and would finally benefit the subscriber.

    When there was no clarity regarding the Basic service Provider License in terms of WLL they entered the market with WLL.

    Now when the Universal Service Provider License regime has started they have started moving towards GSM also.

    I believe this strategy would benefit the country and the customer along with Reliance.

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  • VeerChand Bothra

    Entrepreneur, Mobile Marketer, Social Media enthusiast, Mobile Monday Mumbai founder

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