Mobile Pundit

Living through the Indian mobile revolution

The Samvat of Indian Telecom

Posted on | September 27, 2006 |

Rediff has an article on Dhirubhaism, which provides illustrative anecdotes on the management and business style of one of the most successful Indian business tycoon. Dhirubhai Ambani was father of Mukesh and Anil Ambani - the erstwhile and present heads of Reliance Communications respectively.

Reliance Infocomm, as it was known earlier, indeed proved to be a catalyst in the Indian mobile market. It was instrumental in making mobile accessible and affordable to the masses of India.

The Dhirubhai theory of Supply creating Demand

In India’s mobile telephony timeline there will always be a very clear ‘before Infocomm and after Infocomm’ segmentation. The numbers say it all.

In Jan 2003, the mobile subscriber base was 13 million, about 16 months later, shortly after the launch, it had reached 30 million.

In March 2006, it has touched 90 million !

So would this be considered as the landmark in Indian Telecom Samvat (calendar/era) when India’s telecom history is written?

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  • VeerChand Bothra

    Entrepreneur, Mobile Marketer, Social Media enthusiast, Mobile Monday Mumbai founder

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