PVR and Airtel launch m-ticketing

Posted on | October 21, 2006 |

Airtel and India’s largest multiplex chain PVR Cinemas have launched booking of movie tickets on mobiles.

I was wondering about the technology behind the m-ticketing initiative of PVR when the company had announced their pan India roll-out plans.

It is a Java application (J2ME) which can be downloaded by an SMS request. For Airtel subscribers, it is downloadable from the Airtel Live portal.

The application prompts user for the movie he wishes to see, the cinema he prefers, asks the date and time of the show, then gives him the choice of selecting his seat from a layout of the cinema seating plan which pops up on the mobile screen, and finally, captures his credit card details for making payment.

The user then receives a confirmation of his transaction, together with a booking number, which he has to present at the Box Office to collect his ticket.

The application is also able to connect users to multi-media content, such as movie reviews, trailers and songs, which will be downloadable on the mobile phone.

The noteworthy feature of this application is that it allows the user to choose his seat from the layout of a cinema hall’s seating plan.

PVR Cinemas mobile ticketing solution is powered by Singapore-headquartered Tagit.

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