80% of Reliance handset sales are of LG make

Posted on | November 26, 2006 |

According to H S Bhatia, LG national group head (GSM Mobile Phones), over 80% of CDMA handsets sold through Reliance are of LG make.

LG Electronics is planning to increase its focus on GSM handsets in India, which is a shift from its current focus on CDMA-based mobile handsets.

“GSM handsets also makes sense as even when they change providers/operators, customers retain handsets due to the interchangeability of SIM cards. Moreover, the country has a wider GSM network than CDMA and with operators going in for sharing of infrastructure, a tremendous growth is expected from GSM,” he said.

India is registering an increase of around 5 million per month, of which CDMA handsets stand at around 1-1.2 million. In line with global trends, the GSM to CDMA handset sales ratio in the country is around 80:20.

LG plans to rollout 7 new GSM handsets in the next three months, and intends to launch two new handsets every month in the country. The company had earlier launched a range of models like the Chocolate phone in the Black Label series and KG 200 and KG 300 in the Dynamite series.

However, the company will continue its CDMA operations as “its an assured mode of revenues”.

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