Mobile Pundit

Living through the Indian mobile revolution

Do-Not-Call registry from April

Posted on | January 27, 2007 |

Irritation level of mobile owners is set to reduce drastically. Subscribers harassed by telemarketing calls can expect some relief from the proposed do-not-call (DNC) registry that will come into effect this April.

ET reports that Trai, in its guidelines on the DNC registry, will specify that subscribers will only have to inform their service provider to enroll. It will then be the operators’ responsibility to register these subscribers’ numbers in a central DNC registry that will be maintained by an independent agency. The guidelines will be made public next month.

Customers who enroll for the DNC registry can opt for a blanket ban on all telemarketing calls or can select the kind of calls they wish to receive. For instance, a member of this registry can opt to receive only telemarketing calls related to home loans or FMCG products.

But TRAI cautioned that the DNC registry would not offer a 100% solution because it cannot impose financial penalties on violators.

The telemarketing sector comes under the category “other service providers

Comments

One Response to “Do-Not-Call registry from April”

  1. 6 AM Pacific
    March 26th, 2007 @ 10:03 am

    [...] to hope that things will sort themselves out. Telemarketing will be curbed somewhat by the Do Not Call Registry but what about SMS marketing messages? I think they [...]

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  • VeerChand Bothra

    Entrepreneur, Mobile Marketer, Social Media enthusiast, Mobile Monday Mumbai founder

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