m.yahoo.com

Posted on | May 16, 2007 |

Yahoo! has launched OneSearch, its mobile search service, in India.

OneSearch is a keyword search on the mobile at http://m.yahoo.com, which can be accessed on a mobile browser with a GPRS connection. All that users need to do is enter a zip code or the city name for OneSearch to start delivering local search results. The results appear on a single page, and are prioritized into categories based on calculations done by Yahoo! computers.

Unlike computer web search that spews raw sets of links, OneSearch throws up a list of actual information, such as news headlines, images from Yahoo’s Flickr site, business listings, local weather, and links to other Web sites.
For instance, instead of popular movies or critical reviews, OneSearch lists local theaters playing a particular movie, user ratings of the movie, and news headlines related to it.

Yahoo! intends to help a whole lot of local advertisers reach mobile phone customers - as they search. The ads will let users interact by visiting their sites or landing page, or by connecting to them through a call.

Prior to this launch, Yahoo! Go mobile was available to mobile users in India as a downloadable application, providing access to services such as Yahoo! Mail and Yahoo! Messenger.

This move by Yahoo! bodes well for growth of GPRS and browsable -web in India. I hope Yahoo! follows it up with a media campaign to spread awareness.

Sources: TechTree and agencyfaqs

Comments