VAS market growing to $2 billion

Posted on | July 11, 2007 |

Industry body Assocham estimates that mobile value added services are poised to grow by over 65 per cent to touch Rs 8,200 crore ($2 billion) by the end of this fiscal from Rs 4,950 crore in the last fiscal.

• Indian music industry earned more than 35 million dollar from such services which is equivalent to 20 per cent of its total revenue.
• The total mobile music downloads in Indian markets are valued at 75 million dollars and is expected to grow by 25 per cent in the next year, the chamber said.
• TV show Indian Idol on Sony got more than 55 million votes via SMS — at a rate of Rs 3 per SMS, that is Rs 16.5 crore. The telecom companies earned Rs 11.5 crore and Sony made Rs 5 crore, it added.

Source: ET

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