Sideloading
Category: VAS | 1 Comment | Posted on August 7, 2007
Jacob Cherian writes in Economic Times on Sideloading and its potential to hit revenues of Indian mobile VAS industry.
Sideloading involves users downloading mobile content (ringtones, wallpapers, music, games) onto the PC and transferring it to the mobile. Since the content does not pass through the mobile operator’s network, it cannot be charged for and there is a revenue loss to the operator.
Reliance Communications head of product development Anil Pande, recently said at Mobile Monday, a monthly industry event for mobile content developers and operators, that: “Side-loading of content is eating into VAS revenues.
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VeerChand Bothra
Entrepreneur, Mobile Marketer, Social Media enthusiast, Mobile Monday Mumbai founder
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August 11th, 2007 @ 10:08 pm
Its high time the operators revised their % sharing, and give more to content developers.