Permission Marketing Opportunities on Mobile

With proliferation of mobile phones, it has become the medium of choice for marketers to reach consumers directly. But the mobile is a highly personal and intrusive device. Therefore, permission marketing becomes a necessity when using this medium. Regulatory measures like the DNC serve to enforce the permission marketing ideals. In recent times, the mobile [...]

SMS usage declining

Joji Thomas Philip writes in ET that data compiled by TRAI reveal that SMS use has steadily fallen from September 2006. GSM operators have witnessed close to 9% drop in the outgoing SMSs during the Apr-Jun ’07 quarter. An average GSM user now sends about 35 SMSs per month as compared to 39 during the [...]

Innovative Ad campaigns

Vodafone, Reliance and Idea Cellular have launched new ad campaigns recently. After FMCG, the telecom industry has one of the highest ad spends in the country. I searched YouTube for the ads and as always, you can rely on UGC. I liked the Reliance and Idea ads. Unlike many of the sophisticated ads made by [...]

Barcamp Mumbai 2

Announcing Barcamp Mumbai 2 (BCM2) at SOM, IIT Bombay on Sunday, October 14, 2007. http://barcamp.org/BarCampMumbai2 The idea of a Barcamp is to turn the idea of a ‘conference’ on its head by removing all possible rules out of the way of a intense discussion. These are meeting places of people with great business ideas and [...]

Number Portability is here

Here is an idea for smaller operators like Tata, Idea and Aircel to churn high-ARPU customers away from the biggies. Most the high-ARPU customers are with the biggies like Airtel, Vodafone etc., because these operators were early in the game and anyone who could afford a mobile phone three years ago should either be from [...]

Voice of India

Rediff reports that the two finalists of Indian Idol 3 drew a combined tally of 7 crore SMS votes between September 14, when the lines were opened for voting, and September 23, when the voting ended. If we take the sms cost of each vote at Rs 3, the revenue generated via SMS during the [...]