Number Portability is here

Posted on | October 8, 2007 |

Here is an idea for smaller operators like Tata, Idea and Aircel to churn high-ARPU customers away from the biggies.

Most the high-ARPU customers are with the biggies like Airtel, Vodafone etc., because these operators were early in the game and anyone who could afford a mobile phone three years ago should either be from a higher SEC segment or enterprise users.

Recent introduction of dual SIM phones in the market triggered this idea.
Here’s the proposition:

• Offer a dual-SIM phone which has high end features like music/video player, multi-megapixel camera, bluetooth, 3G etc. to existing customers of rival operators.
• If possible, subsidise its cost or make it a free trial for a limited period
• Offer a special plan which has lower call/sms rates
• The user of Dual-SIM phone will become accustomed to his new phone
• He will slowly start making calls from the new operator because its cheaper
• The usage will of new operator’s service will increase with a corresponding decrease in dependence on the old operator

Assuming that the value and service being offered by the new operator is indeed better than the old one, it at least gives a chance to the new operator and a convenient option to user who is fed up of his current operator without loosing his old number.

Also Read: Dual SIM phones ringing at last

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